Watch Now France vs Australia Why this Gucci knockoff is totally legal


Knockoffs are everywhere in fashion. So is the controversy they inspire.

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Allbirds says Steve Madden copied their sneakers. Gucci says Forever 21 ripped off their green-red-green stripes. Adidas says Zara knocked off their Yeezys.

In the Constitution, Congress has the power to stop copying by giving authors and inventors “the exclusive right to their respective writings and discoveries.”

But there’s a catch. These protections must “promote the progress” of creative industries.

Conventional wisdom holds that copying kills innovation and hurts industry progress. But within the fashion industry, experts like New York University law professor Christopher Sprigman say the ease of copying is actually good for creativity.

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96 thoughts on “Watch Now France vs Australia Why this Gucci knockoff is totally legal”

  1. How many designs are truly “original”? Designers take inspiration from older designs, and other existing designs created by non-designers. How you think we ended up with a debate on cultural appropriation in the fashion industry?

  2. the top designer’s wouldn’t sell more if they where protect for knockoff, the people who buy’s the knot off usually don’t ude that kind of money on those things anyway

  3. “We don’t tend to make decisions about intellectual property based on what people deserve. We tend to make decisions about intelletual property based on what we think is healthy for creativity.”

    This is a very important point, and one that holds true for the fashion industry. But what about the music industry? I would argue that the opposite is the case. Music copyright actually IS based on the idea of what we think people deserve, rather than what is good for creativity.

    The musicians making the most money from copy-protected recordings are generally the ones who produce bland or formulaic commercial music, while many of the best and most creative musicians struggle to make a living and make most of their money through live performances. If copy-protection were relaxed, would it reduce creativity? My opinion is that it wouldn’t. People would produce great music out of love. Yet most of the arguments for copyright are along the lines of “musicians deserve to make a living from their hard work”.

    Perhaps they do deserve to make a living. But, at least in the music industry, it would be false to claim that intellectual property laws are entirely about encouraging creativity.

  4. I don’t think there is a issue with knockoff. It drives up the value of the real thing that has inspired knockoffs. Fashion brands thrive off of it so I do not get the big issue with knockoffs since it helps build the brand of the big names. I get the issue of IPs and that is where I can see both sides but as stated knockoffs push trends.

  5. Fashion is a joke, “chasing cool”. It is a con, tricking women into trowing out their cloths in order to chase status. It is perverse. Trivial changes = Research? I am glad so few think so.

  6. Why I don’t care and don’t have to explain because it’s obvious and how I didn’t get past the first 2 seconds of the ad even before the video typing this

  7. *HAUTE COUTURE ISN’T SWEATSHOP LABOR YOU UNCULTURED SWINES.* LITERALLY JUST LOOK UP THE DEFINITION OF ‘HAUTE COUTURE. The craftsmanship, *HUNDREDS OF HOURS OF ARTISTS’ LABOR,* fabrics, etc. aren’t your ugly Target clothes.

  8. Designers need to stop be so greedy and cheap and stop sending the items to be made in China since they are the biggest knockoffs.

  9. I guess that’s why Gucci and other high brands have these so many pattern designs on them because the “art” the patterns can be protected but not the figure/shape. So the knockoff can’t come totally copy

  10. I thought it was dope how y’all wanted to explain how fashion specifically differs from other industries. But I wanna challenge a few of the arguments put on the table and the ones that I felt were missed out on.
    So, why don’t music and other creative industries also benefit from the similar push of the trickle down of innovation to commercial? Do they not also progress and grow out of competition?
    And what about high end fashion houses copying traditional central/South American designs. Then copyright righting these “inspired” pieces only to then present cease and desist documents to the very people they creatively ripped off.
    Yes, the couture houses be rich enough. But there are other ethical issues at play aside from money.

  11. Vox this was such a good watch! I love fashion, especially the business aspect behind it, and I’m always curious as to how the big fashion houses handle fast fashion. I make a standard American salary but I’m also young and fashion forward. While I would love to ball out at Gucci, I can’t afford it but I can afford the version ZARA or H&M gives me

  12. are you truly the first person to come up with this idea and how likely is it that someone else will come up with something similar in the near future. most desiges are inspired by something. Unrelated, some company’s should be held responsible for unsafe foren working conditions in this country.

  13. You keep using that word. I do not think it means what you think it means. Certain creative expressions can be monopolized, but this is not protecting them. Nobody is trying to harm or destroy these creative expressions. They are merely copying them. We can’t have a constructive debate on the subject as long as people insist on being intellectually dishonest about it.

  14. Following fashion is for simpletons… There is already far too clothing in the world and it damaging the planet! It’s all about status! Anyone who pays $1000 for a pair of shoes (that have no more specific practical use than any other pair of shoes) is just a reflection of how selfish and self obsessed the world is! People need to do buying clothes, or at least go to Charity Shops!

  15. I’ll never get why people would spend so much for single articles of clothing/shoes (that 200 dollar blouse? A little ketchup later and it’s a 200 dollar rag)

  16. @2:47 “We create something from nothing AT ALL”
    Chill bro you’re not a god, you take “inspiration” from other things to create anything.

  17. This is *BORING* !!!! No one copies the actual couture designs and I am glad with that one…who cares about ready-to-wear Gucci trashbags.😂😂😂😂

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